The BC Lions are set to launch their newly engineered Reebok jerseys on Wednesday, May 2nd at BC Place and a fan will be chosen to unveil the newest look in the team’s history.
In a great social media move, the Lions ran a contest on Twitter in which one lucky follower will be chosen to unveil the new jersey along with a few high profile BC Lions. Travis Lulay, Geroy Simon, Paul McCallum and Khalif Mitchell will be on hand to model the new threads.
The event will also be open to fans, who are invited to attend at Gate A off of Terry Fox Plaza at 8:00am sharp. The new jersey will also be available for purchase and the Lions players on hand will be signing autographs.
Jerseys will remain on sale at Gate A until 6:00pm on Wednesday and then will be available at the team store in Surrey until May 9th, as well as the online store at BCLions.com.
Not much is known about the new look but information reported so far indicate they won’t look too different from the current edition. Reebok and the league are marketing the jerseys as “re-engineered.” Both player and fan versions will see modifications.
“The on-field jerseys were developed to improve the player experience, while the new (fan) jerseys will bring the fans closer to the game,” said Stewart Clark, marketing director for Reebok Canada. “After a two year process and a close collaboration with the CFL and its teams, Reebok is proud to introduce the new re-engineered jersey.”
The CFL signed a five year agreement with Reebok in 2008. The company was recently replaced in the NFL by Nike, who signed a 5-year $35 million dollar deal with the league to be it’s official apparel supplier. Reebok had held the contract for the last decade.
If you find yourself out in the valley, don’t forget to check out our friend Rick at Sports & Stuff in Chilliwack who will have a large stock of jerseys as well when the become available. Rick has the best selection of Lions and CFL merchandise around.