Reebok Archives | BC Lions Football

BC Lions president Dennis Skulsky introduces the BC Lions new Reebok jerseys. Photo: Rebecca Bollwitt: Miss604.com

The BC Lions introduced their new jerseys on Wednesday and in this case the Lions felt it was a case of why change a good thing?

The only real design change to the newest threads is the removal of the black piping that ran from the shoulders, across the chest. The Reebok branding is different with the logo gone and the company’s name on each shoulder over the numbers. The quality is higher end, the material is different and the jersey has a different fit. The BC Lions logo on the shoulders is now a sewn on patch. A big upgrade over the screened only option fans had with previous editions.

When Bob Ackles returned the to Lions in 2002, he felt the team had lost it’s identity. One of the things he wanted to change was to bring back orange as the dominant colour of the team’s uniform. Club president Dennis Skulsky alluded to the fact that the Lions think their look is pretty good, so why mess with it?

“[The CFL] came to us last year but we said ‘we like our jerseys,'” said club president Dennis Skulsky. “To be honest we lost our way as an organization for a little because we had a whole bunch of different designs for awhile. This is the design.”

The team will be looking at redesigning their popular black third jersey with an eye for a 2013 debut.

Overall as a fan I’m happy that the look didn’t change drastically. I think the Lions uniforms are clean and sharp. The numbers are easy to read and the colour scheme works. These are clearly an upgrade in quality, so I will definitely buy one. And boy do we have a deal for you!

Our friends at Sports in Stuff in Chilliwack are taking pre-orders for the new jerseys and are offering a price of $179.99 for a pro-stitched jersey if you order and mention BCLionsDen.ca.

Jerseys will take about 10 days to get customized once they’re in stock. Give them a call at 604-858-2614 or email them at rickandwendy@shaw.ca! Of course you can always drop in and see them at the store, located at the Chilliwack Mall, 45610 Luckakuck Way, in Chilliwack.

The BC Lions are set to launch their newly engineered Reebok jerseys on Wednesday, May 2nd at BC Place and a fan will be chosen to unveil the newest look in the team’s history.

In a great social media move, the Lions ran a contest on Twitter in which one lucky follower will be chosen to unveil the new jersey along with a few high profile BC Lions. Travis Lulay, Geroy Simon, Paul McCallum and Khalif Mitchell will be on hand to model the new threads.

The event will also be open to fans, who are invited to attend at Gate A off of Terry Fox Plaza at 8:00am sharp. The new jersey will also be available for purchase and the Lions players on hand will be signing autographs.

Jerseys will remain on sale at Gate A until 6:00pm on Wednesday and then will be available at the team store in Surrey until May 9th, as well as the online store at BCLions.com.

Not much is known about the new look but information reported so far indicate they won’t look too different from the current edition. Reebok and the league are marketing the jerseys as “re-engineered.” Both player and fan versions will see modifications.

“The on-field jerseys were developed to improve the player experience, while the new (fan) jerseys will bring the fans closer to the game,” said Stewart Clark, marketing director for Reebok Canada. “After a two year process and a close collaboration with the CFL and its teams, Reebok is proud to introduce the new re-engineered jersey.”

The CFL signed a five year agreement with Reebok in 2008. The company was recently replaced in the NFL by Nike, who signed a 5-year $35 million dollar deal with the league to be it’s official apparel supplier. Reebok had held the contract for the last decade.

If you find yourself out in the valley, don’t forget to check out our friend Rick at Sports & Stuff in Chilliwack who will have a large stock of jerseys as well when the become available. Rick has the best selection of Lions and CFL merchandise around.

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